the pattern is  just stunning"

Interview Marc Pochert - 
Senior Director Global Design Integration McDonald’s Corp

"It really shimmers like velvet,

We needed 

a global scale

For one of our latest designs, called 
a touch of archery, the key feature was 
a customized, hemispherical, translucent 
pendant lighting. Which should shimmer 
like velvet. And the embossed patron 
should be slightly darker. But in a warm 
tone. Plus we wanted a different patron 
on the top of the luminaire. Which would 
require a very difficult mold. We couldn’t 
find a solution. It couldn’t be produced…

A mission (im)possible

Until I saw the 3D-printing capabilities 
of Philips MyCreation on social media. 
And I thought, this could be a good idea! 
So I gave them a buzz. I said hey this is the 
design, this is the task. Can you do this? Yes, they said. Sure we can. And they succeeded!
With the design intent, the drawings, 
and the idea in mind, we started the 
conversation with Philips MyCreation. 
And did two rounds of samples. After 
we saw the second sample we were 
so close to the original design intent, 
we never thought that this could be 
possible. We had the final round of samples 
approved in less than 3 months! Which is 
an unbelievable speed when it comes to the production of a pendant light. This whole process exceeded our expectations by far.

Cooperation is key

McDonald's has ambitious targets for sustainability. In 2030 we want to reduce 
our carbon footprint by 60%. So every element counts. After we fixed the design part we recognized that with 3D printing we would also benefit from using 
sustainable materials. Philips MyCreation was able to deliver sustainably on a global scale by pushing the point of production closer to the point of use. 
This also helps solve the huge issue of speed. We are hoping to have the 
Philips MyCreation lighting solution in more than 100 countries across the globe in our McDonald’s stores in 2023. From Argentina to Japan. From Alaska to Australia. 
Also, having no stock gives us a huge benefit: it makes us flexible and it helps reducing costs.

Prioritizing sustainability

The results

Let's co-create and bring new ideas to live

Other projects 

Taipei 101

PLUS

that might interest you

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"We couldn't find a solution for our specific lighting design, until we talked to the co-creation team. The result is just stunning."

McDonald's

to  prototype within  three months!"

Interview Rober Delver -
Manager Formula at PLUS Retail

"From initial discussion

We were looking 

for more atmosphere

In itself, we had a good proposal from our design agency that suited our new 
style shop. But the proposed lampshades? They were a pretty tricky thing. 
Because they were made of concrete. Which made them very heavy and difficult 
to install. On top of that they had long delivery times and were not really 
sustainable either. So we started to search again.

Discovering the right source 

We’ve a relationship for years. We always build our stores together with 
them and they came up with the proposal to develop and print our lamps 
in 3D together! 
So that we could create the exact right pendant that we wanted for our stores. Which would fit seamlessly into our entire lighting plan.

That's where Philips MyCreation came in

The whole pendant is made from 
light, affordable materials that also make installation much easier. Which also 
saves time and allows us to build our stores much faster. 
This lighting now has the right shape, size, and atmosphere and also enabled 
us to recreate the concrete look very well. 

To us, it is very important that it is a really sustainable product. The whole luminaire is printed from recycled plastics. Which fits very well within the positioning of PLUS.  

They helped us with smart suggestions

That is the biggest advantage

of 3D printed luminaires

Contact your country manager

McDonalds

you might find interesting

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"From initial discussion to prototype, it has become a personalized, sustainable and easy to install product within 3 months."

PLUS Retail

and can be disassembled.”

Interview Michael Liu - COO of the Taipei 101 Tower

"Everything is modularized

We wanted to create 

a special space in the sky

For the SkyPark we designed a whole space 
with circular design concept in mind. We took into account what could be recycled, reused and considered ownership of the materials. We rented furniture and plants. 
Furthermore we also wanted to integrate sustainable lighting into our plans. 

A space as a circular design concept

We were open-minded to sustainable ideas, that would align to our circular design 
concept.  Philips MyCreation introduced this idea and we said great! Because 
3D-printing is something that is going beyond what we have in the market and 
it fits our sustainable ideas. It’s using recycled material. Everything is modularized and can be disassembled. All the materials can be reused. That is why we chose Philips MyCreation. They provided the circular lighting design that matched our plans.

Circular design with Philips MyCreation

As a result of printing on demand you don't waste on production and mass production. We had reduced plentiful on emissions. All this fits perfectly into this concept of circular design. It took us less than a year to develop this whole concept in collaboration with all of our partners. I think it’s pretty quick. Now, when visitors come in, we introduce them to our sustainable lighting and highlight that everything is 3D-printed, disassemblable, and reusable. Can you imagine! People are amazed by this technology and the overall concept.

People are so amazed

Looking forward 

to more collaboration

"The 3D printed lighting solution that fits our circular design concept. Everything is modularised and can be disassembled."

Taipei 101 Tower

for cost savings and  ease of installation"

Jorge Serrano del Pozo, Low Voltage 
Section Coordinator T123 AENA, Madrid Barajas Airport

"A perfect fit

Customer 

challenge 

We have installed them 
in a large area and they 
are luminous and 
aesthetically perfect. 
Installation was easy due 
to their low weight and 
exact fit in the cut outs 
left by the old fixtures. 
I will recommend it for 
future projects.”

Solution

Designed to meet your 
specifications exactly, our 3D 
printed luminaires are 
guaranteed to fit.

Tailored for you

We make it easy to get the 
downlights you need for your 
next projects. Easily configured 
online and installed in minutes

Hassle-free

You care about the environment. 
So do we. Our luminaires are 
made of polycarbonate that 
can be fully re-used.

Sustainable

A perfect fit for cost savings and ease of installation

Madrid Barajas Airport

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Welcome at the MyCreation shop where you can find beautiful lighting products for your home. Ready to be delivered in multiple countries. Coming soon in the rest of the world.

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