"From initial discussion to prototype within three months!"
We were looking for more atmosphere
Together with my team, I am responsible for translating the proposition of PLUS. To all of our 500 supermarkets in the Netherlands. Lighting is an important aspect of this. We wanted to illuminate our new stores as well as possible. To literally put our different departments and products in the spotlight. With the best possible lighting plan, in balance, that creates an optimal client experience. That’s why we wanted to add something extra. Not only flat spot lights, but also real mood lights.
Discovering the right source
In itself, we had a good proposal from our design agency that suited our new style shop. But the proposed lampshades? They were a pretty tricky thing. Because they were made of concrete. Which made them very heavy and difficult to install. On top of that they had long delivery times and were not really sustainable either. So we started to search again.
That's where Philips MyCreation came in
We’ve a relationship for years. We always build our stores together with them and they came up with the proposal to develop and print our lamps in 3D together! So that we could create the exact right pendant that we wanted for our stores. Which would fit seamlessly into our entire lighting plan.
They helped us with smart suggestions
The whole pendant is made from light, affordable materials that also make installation much easier. Which also saves time and allows us to build our stores much faster. This lighting now has the right shape, size, and atmosphere and also enabled us to recreate the concrete look very well. To us, it is very important that it is a really sustainable product. The whole luminaire is printed from recycled plastics. Which fits very well within the positioning of PLUS.
Other projects you might find interesting
Taipei 101 Tower
"The 3D printed lighting solution that fits our cicular design concept. Everything is modularised and can be dissassambled".
McDonald's
"We couldn't find a solution for our specific lighting design, until we talked to the co-creation team. The result is just stunning."
SeaWorld® Yas island
Tilted lighting fixtures that tailored to the underwater dining space.