We ontwerpen voor nieuwe winkelmodellen en openingen over de hele wereld, voor al onze 38.000 restaurants. We hebben een aantal eisen die niet bespreekbaar zijn. Er zijn dus geen kant-en-klare oplossingen. We willen eigenaar zijn van de IP-rechten en we hebben een schaalbare oplossing nodig binnen een korte doorlooptijd. Het moet ook zeer duurzaam zijn en we willen dit alles tegen concurrerende kosten.
For one of our latest designs, called a touch of archery, the key feature was a customized, hemispherical, translucent pendant lighting. Which should shimmer like velvet. And the embossed patron should be slightly darker. But in a warm tone. Plus we wanted a different patron on the top of the luminaire. Which would require a very difficult mold. We couldn’t find a solution. It couldn’t be produced…
Until I saw the 3D-printing capabilities of Philips MyCreation on social media. And I thought, this could be a good idea! So I gave them a buzz. I said hey this is the design, this is the task. Can you do this? Yes, they said. Sure we can. And they succeeded! With the design intent, the drawings, and the idea in mind, we started the conversation with Philips MyCreation. And did two rounds of samples. After we saw the second sample we were so close to the original design intent, we never thought that this could be possible. We had the final round of samples approved in less than 3 months! Which is an unbelievable speed when it comes to the production of a pendant light. This whole process exceeded our expectations by far.
McDonald's has ambitious targets for sustainability. In 2030 we want to reduce our carbon footprint by 60%. So every element counts. After we fixed the design part we recognized that with 3D printing we would also benefit from using sustainable materials. Philips MyCreation was able to deliver sustainably on a global scale by pushing the point of production closer to the point of use. This also helps solve the huge issue of speed. We are hoping to have the Philips MyCreation lighting solution in more than 100 countries across the globe in our McDonald’s stores in 2023. From Argentina to Japan. From Alaska to Australia. Also, having no stock gives us a huge benefit: it makes us flexible and it helps reducing costs.
Het glinstert echt als fluweel. Het patroon is gewoon prachtig. De manier waarop we hebben samengewerkt met Philips MyCreation was een groot leerproces voor ons. Hun mogelijkheden. Het stuk innovatie. We waren blij hen te ontdekken als een perfecte partner die wereldwijd kan leveren. Als het gaat om nieuwe ontwerpen, zal Philips MyCreation ons eerste contact zijn om unieke armaturen te creëren en te ontwikkelen.
"From initial discussion to prototype, it has become a personalized, sustainable and easy to install product within 3 months."
"The 3D printed lighting solution that fits our cicular design concept. Everything is modularised and can be dissassambled".
Tilted lighting fixtures that tailored to the underwater dining space.
